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What are the types of marketing that forex brokers use?
02-20-2014, 12:48 PM
Post: #1
What are the types of marketing that forex brokers use?
I just started working in a online forex trading company.
I was given an assignment to review what types or strategies that any other online forex companies use for their marketing.

All i got right now is:
1. ASP - Affiliate Service Provider
2. Email Marketing
3. SEO - Social media Optimization
4. Forex Ranking sites
5. Social Media Management

Any other ideas?

Thank you in advance.

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02-20-2014, 12:52 PM
Post: #2
 
Depends on your budget. Depends what you are doing to.
Some FX companies do branding and use sponsorships to advertise their brands.
Egsample:
Alpari: has sponsored west ham football team, and the Alpari World match racing: wmrt.com
IBFX - Sponsors the Automated Trading Championship (ATC)
ironfx.co.uk - Medical Research, Community Support, Child Welfare, Education
Keytomarkets.com - Forum sponsorship

Here is a list of what type of ads and sponsorships that have been done so far to my knowledge:

(I hope you find this list useful)

Advertorials
Affiliates
Billboard adverts
Blog/microblog
Celebrity endorsements
Content marketing
Digital banners and signage
Display remarketing
Email
Events
Facebook advertising
Film/TV product placement
Forums
Images & Infographics
Influencer outreach
Inserts
Kiosks
LinkedIn advertising
Local search marketing
Loyalty card
Magazine adverts
Marketing email
Microsites
Mobile advertising
Mobile app
Paid placements
Paid reviews
Pay per click
PR Stunts
Presentations
Press releases
Prizes/Exhibitions
Product listing adverts
Product packaging
Program sponsorship
Promotional items
QR codes
Radio advertising
Report sponsorship
Research paper
Search engine optimisation
SMS
Sports sponsorship
Street vendor
Transactional email
TV advert
Twitter advertising
Videos
Wearables
Website via tablet/mobile
Youtube channel

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