To work in digital marketing, I will need at least what degree in college?

[Tommy]

Please help! What is the lowest degree I need to work in digital marketing? Thanks!

[Daniel]

An Associates (2 year) or better. Digital marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games. Digital marketing covers a wide range of activities such as:

Social network marketing: Utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers
Search engine optimization: Optimize a website so it ranks high in search engine results
Open source innovation:C ollaborate with customers or independent product designers to create new products
Viral marketing: Videos that are so much fun people want to see them and share them with their friends
Experiment based market research: Learn about consumer behavior by conducting controlled experiments on line, such as testing two versions of a product description on a website to see which results in more sales
Web analytics: Analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design
Reputation management: Track what people are saying about a brand online, and help companies manage their brand image
Students considering majoring in Digital Marketing will want to enroll in MKT 352, Marketing Principles and Policies, and MKT 363, Digital Consumer Search & Marketing.

Digital Marketing Major Requirements - 21 Credits

Required:
MKT 363 - Digital Consumer Search and Marketing
MKT 454 - Marketing Research
MKT 455 - E-tailing and Retailing
MKT 458 - Communications Strategy and New Media (formerly MKT 456)
MKT 463 - Digital Analytics and Content

Choose two courses from:
MKT 382 - Understanding Consumers
MKT 402 - Marketing Management
MKT 457 - Global Marketing and Consumer Culture
ITM 321 - Database Systems I
ITM 371 - Managing Electronic Commerce Systems
ITM 382 - Advanced Computer Applications

Double Majors

Majoring is both Digital Marketing and Marketing is not permitted. However, majoring in both Digital Marketing and Information Technology Management is allowed and encouraged. Courses common to both majors can be applied towards fulfilling the requirements of both.

[Query Me]

Not necessarily. There are many ways to get into digital marketing online without a degree. I suggest that in the meantime, you take a look around and see what you can do before you gain your degree. For example, check out this website.

[Krish Murali]

In my opinon, you certainly don't need any degree. We, at http://www.marketinghypnotism.com, hire people right out of college or sometimes school droputs and have had great success. All that is required is aptitude to learn fast and scale up. There is no much to do in this space. You can pick any area of your choice.