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What is the best way to grow an email newsletter list organically with no help from marketing?
10-15-2012, 06:18 PM
Post: #1
What is the best way to grow an email newsletter list organically with no help from marketing?
How can I grown an email newsletter list organically with no marketing department?

I run a small sales department (b2b), but we have no marketing department. B2B is a tiny portion of our business; we're mostly b2c, but their marketing side doesn't mix with our B2B. I've been given permission to engage in marketing activities, but essentially have no budget (and no control over our website at this point; I will when we start generating more revenue. We're a large company, and B2B only has a tiny piece of the pie at this point.) I've started an email newsletter using MailChimp, and it's been going very well. I have many of our current clients who have signed up, and some leads as well.

How can I best promote this mailing list? I'm using twitter, which has been helpful, but I can't put a link on our website (yet). How else can I market this email list? Any thoughts?

If I can get this to take off a bit, I'm sure I can get some budget next year, but for now, I'm on my own.
Jason - we don't have a store. I work in an office, and we sell to businesses. I have no marketing budget, so therefore I have no giveaways.

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10-15-2012, 06:27 PM
Post: #2
 
Offer a prize to people who sign up at your store- (you know, winner will be notified at this date...for $50 in store credit) something like that. Then people will sign up more. See if you can have it placed on receipts or something. And you use mailchimp? I would recommend using some other type such as vertical response or campaigner, you can try them for free at http://simplehostcompare.com/EmailMarketing.aspx

Best of Luck

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10-15-2012, 06:27 PM
Post: #3
 
First of all, any way that you promote that list is marketing. You're just marketing on a shoestring.

How do you currently get customers? When you are prospecting for customers, ask them to sign up for the list. Put your current customers on the list and ask them to forward to other biz owners.

Continue using Twitter. Use Facebook and Linked In. Go to local biz networking.
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