Marketing a new business. Both online and offline.?

[Judie W]

What are the best tried and tested methods. I have heard of Google Ad-words and using Keywords on the website itself to get it higher in the results. I will use google analytics and such.
I am just wanting to know, In your experience what is your top tried and tested method for marketing.
Online and offline?
I will be wholesaling household goods
Clearance End of lines and such.By the pallet.

[Judy Teen]

Off line it very much depends on the type of business. Service trades do well from leaflet drops and can rely on the results if monitored correctly. On line, you need to really promote your site. There are many ways apart from the google ones you mentioned, google 'webceo' and get a free download of a top quality site optimisation programme, backed up with online help and courses, and yours free forever, upgradeable for extra benefits should you feel you need them. Then there's blogging, works best either if you find sites that relate to your product and allow you to advertise or else by creating a profile with non specific content to your product and putting your link on your profile.

[ledaryn s]

I market Online and i think the best way to market is by doing a campaign of everything. Pay per Click, Social networking site, Social Bookmarking, Google SEO, Forums, Article marketing, You tube marketing.

[makiemake]

Most people do not realize the effectiveness of using a DVD or CD to promote their business or what they're all about. There are hungry engineers who would record your voice for $25.00 per hour and for $1.00 each you can have CD's made for you that you can send or pass around. DVD's are great as well. You can get an affordable hand held video cam, have someone film you talk and show. For $2.00 a pop (or less depending on the quantity) you can have a DVD made for you that you can pass out at trade shows (without even renting a booth!) and places like the fair to pass out your work. People may throw a brochure away without reading it. But they won't throw your disc away!

http://www.rosepedalmedia.com

[090]

To do this use free services like:

Online

http://www.sellit-right.com –great and recommended.
http://www.1planet-mart1.com/classifieds...
http://www.classifieds.yahoo.com
http://www.blogger.com –free way to talk about your Biz.

Offline

-Create flyers hand out to people and put in doors too
-Word of mouth. Start with people you know and encourage them to tell others
-Create a logo, attach to vehicles you own.