how do advertise my website on yahoo?

[Yusef Wilson]

i need general information on setting my website up for marketing?

[Mike]

create LinkedIn page FACEBOOK GROUP Advertise in forums Create a youtube page for advertisement add to search engines create a twitter acount and connect to as many ppl with all of them as possible pay someone to do it for you me !

[Pascal]

Yusef,

The first and important part of the equation of reliably marketing a product is to have the right product (i.e., your web site). So you need to ensure your site has strong foundations—otherwise, the building will collapse one day or later.

In order to build long-lasting traffic from search engines (Yahoo included), you need to do your homework, as follows:

—1. The minimum you can't ignore—

First, fake sure search engines are fully aware of your site and pages by managing proactively the relationship with them (see my answer to "How to add your webpage to search engine?" in the source section below).

Second, you cannot improve something you don't monitor. So I strongly suggest you create a Google Analytics account (http://www.google.com/analytics/, it's free) and embed the tracking code iin your pages to monitor vital signs of your site (e.g., number of visits, referring sites, keywords searched).

—2. Building good foundations for global search—

Implement search engine optimization (SEO) best practices to meet demand (visitors' searches) with an offer (unique content) (see the source section below for the link to the self-explanatory "Google's SEO Starter Guide"—a resource I strongly recommend to read). This mainly includes:
—Identifying relevant topics through analysis of searched keywords
—Leveraging the right keywords in your pages (e.g., title, description, and keywords metatags)
—Writing content on identified relevant topics

IMPORTANT NOTE—Take a closer look at your website through the lens of the Google's SEO Starter Guide to find out where you can improve it (e.g., page name, page title, description, headers [h1, h2, etc.], content).

—3. Ensuring local findability—

Create a profile for your business in search engines' local business directories (this one is also part of the "How to add your webpage to search engine?"). You should provide info for ALL the fields to have your profile flagged as complete, and most importantly a link to your website.

—4. Connecting with your audience directly where it is—

Leverage social media. Create an account in platforms like Facebook and Twitter, start a blog, and keep up the good work by making all of them grow. Search forums—the most overlooked social place—for post related to your business. Bookmark your site for specific topics/tags in sharing platforms like Digg and Delicious. You can also add the ShareThis widget to your site as a wrap of all the social features enumerated above.

—5. Taking your initiative to the next level—

Start a Pay-per-Click (PPC) campaign—like Google AdWords or Yahoo Paid Search. It's really affordable for local businesses. Indeed, it may cost you—a strong suggestion from my own experience—a max daily budget of $5 to generate 5-10 clicks a day, which coupled with a coupon-based ad campaign—e.g., 15% off your next purchase of equipment—would allow you to measure accurately your campaign return on investment (ROI). And furthermore, you'll have fun. Because you're selling items, ROI will be easy to track and helpfull to tweak campaigns).

Once you start making your website more search engine friendly, you will start reaping benefit from it.


—Pascal
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