Will the invasive-advertisement bubble ever burst?

[KillaC]

Is it just me or does every piece of new technology in media come with a heavy dosage of increasingly invasive advertising?

I just about had my eardrums blown by some random website with a commercial. I don't remember what the commercial was, just that it nearly gave me a heart attack while I try to listen to jazz music and read an article....

I recently deactivated facebook because now you have to pay to 'promote' your status as I started to notice my friends aren't seeing my status as often. Not to mention that half of my homepage are random advertising posts.

I use to use many mobile apps and have recently stopped that too because now I have four pop up ads I have to close to get to the app every time, it's not like the apps are THAT useful that I'll spend the extra 30 seconds to click through ads.

What about youtube? Wow, I can't remember the last time I watched youtube for more than 10 minutes without a new ad, and I love when the ads lag so I end up WAITING for the ad to play for me.

I have NEVER bought a product from an ad, maybe once from television back in 1998. How is this bringing so much revenue? Have you ever had an obnoxious, loud advertisement flash into your face while you try to use your computer or phone and responded by saying, "Wow, I really want to give that company money!"

[Towanda]

I agree with you. I'm using Yahoo for my home page and the ads are everywhere and way past annoying. I contacted Zagg...one of the ads...and told them that if I see their name in invasive ads that annoy me, I will never buy their product again. I talked to someone that said they have no way to tell where their ads will appear. She must have thought me addled to believe that. Who would pay for ads and then not know how they are going to appear. As soon as I get time, I'm getting rid of Yahoo. I saw an ad on TV that says they will not have ads all over the place...can't remember the name but hope I see it again soon. My neighbor switched and paid a yearly fee to get rid of the ads...I can take them on the sides but now they are over everything and some even pop you off the page to their site. Too much! I hate the stupidity of Yahoo articles anyway.

[Jane]

So long as the everything online is free bubble does not burst, the advertisement bubble will not burst. Both are closely connected atleast for all the major businesses who will offer something free e.g. email, social media channel, software, apps, etc. and then use the user information available in bulk to give businesses an interface to advertise. This brings in the revenue to sustain and profit.

Non free offers, even if better in quality are as yet unable to scale successfully as often as the free model to have a sustainable business. At some level, a balance will be achieved between the 2 models where advertising is less but for that the free model also has to come down and get replaced by better quality paid products.