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Marketing/Market Research Trade Shows?
03-06-2014, 02:57 PM
Post: #1
Marketing/Market Research Trade Shows?
Are there trade shows geared towards market research and/or focus group moderators? If so, where? Are there facilities in California that offer moderator training? Most University courses just touch on the subject. Any useful information would be a great help.

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03-06-2014, 03:04 PM
Post: #2
 
Check out the American Marketing Association website listed below... and search for local chapters

http://www.marketingpower.com/aevents.php

You might try searching for an internship with a local firm--even unpaid experience would be valuable.

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03-06-2014, 03:10 PM
Post: #3
 
http://www.marketresearch.com/product/di...57497&xs=r
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03-06-2014, 03:23 PM
Post: #4
 
A 4-year degree is a must, but a graduate degree will open doors in the long term. The more you understand statistics & social science research methods, the better off you'll be. University of Georgia and Unversity of Wisconsin-Madison have graduate-level training programs.

Riva has a top focus group moderator training program: http://www.rivainc.com

Find market research companies at http://www.greenbook.org
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