What is Social Media Optimization.?

[vinit]

How SMO helps to promote company business.

[Deepak]

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

[marcyscreed]

Its quite similar to SEO or search engine optimization except that in this case, social media channels are used to promote a business instead of search engines like Googe. It targets social network site users instead of search engine users.

[Jessica]

Social media optimization (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.