Topic: Market Mix Decisions: A Study of Dell Corporation?

[zarha]

Learning Objective:
· Use of the market mix decisions effectively for a better competitive edge over competitors.
· To make a valuable competitive advantage in terms of cost and sales through market mix decisions.
Learning Outcomes:
· After attempting this activity, students will know how a better competitive edge gets the advantage against competitors.
· Students would become more aware of a company’s competitive advantage and securing a better position in the market in terms of sales and cost.
Company Background
Dell Corporation, a privately owned multinational computer technology company in the United States, that develops, sells repairs & supports computers and related products and services. The company introduces the latest applicable technology a bit quicker as compared to its competitors. Dell Corporation has a very huge overall competitive double-edge over its competitors in terms of cost & sales and becoming a strong market leader in the field of computer technology.
Dell is the leading products and services provider required worldwide by customers for building their Internet communications and information-technology. Dell mostly focuses on providing their services directly to the customers. The model of direct-selling has made the company understand their customers in a very successful manner. The company has managed to save their inventory cost and applied new technology by using the just-in-time approach on their products.
THE CASE
Dell Corporation provides the selling of servers, personal computers, data storage devices, printers, cameras, MP3 players and many electronics built by other manufacturers. Dell Corporation not only provides these functions by different intermediaries, but also provides online retailing services to its customers, which makes it one of the most high profile companies of the world. It has developed a cost benefit framework. Dell has managed to have a better advantage over its rival companies like IBM, HP and Toshiba etc. Due to its double edge selling strategy, the Corporation has managed to capture a huge market and customers. Such strategy has made it so effective in terms of higher sales and reduced costs for the company. It demonstrates their social media activities, which has attracted so many customers and generated a good amount of revenue.
REQUIREMENT:
After reading the above case, what would you think that Dell has a competitive edge over competitors in terms of cost & sales and what should be the possible strategy for them if their competitors follow online marketing strategy?

[Donald]

So what's your homework question?

Incidentally, whoever wrote that assignment is a virtual illiterate. It's full of grammatical errors. It's also full of incorrect information and severely outdated information. For instance: "Dell Corporation has a very huge overall competitive double-edge over its competitors in terms of cost & sales and becoming a strong market leader in the field of computer technology." Oh, really? In what alternate universe might that be?

Regardless, you're expected just to parrot what's already been stated to answer the question. (The information is incorrect; the question is unfounded, but answer as your teacher expects you to.)