Why does Kanye Wests ego just keep growin?

[Jay]

He has called the president out saying "he should keep my baby mommas name out his mouth" like he would do somethin, his ass wouldnt be running up on the president. "I am the most impactable artist of our generation" my ass, just because you make a damn 100$ plain white t shirt doesnt mean anything. I hope he slams his head on some more street signs.

[Katie]

His ego "just keeps growin'" because he "just keeps gettin'" his name mentioned and posted and mentioned and posted on social media sites.

If NO ONE would post comments about him, following what he says and does publicizing his comments and views no one would be stroking his ego.

This is a case - as with many celebrities - of "I don't care if what you say is bad or good as long as you talk about me."