Marketing strategy question!?

[Rebecca]

I'm in a marketing class and I have a project is on the website digitrends although i just realized I've been doing the website digitaltrends by accident. One of the questions I need to answer is "How can a business maximize the marketing potential of the Social Media platform/platforms it uses in its marketing strategy?" anyone familiar with the website or knows about marketing?

[Donald]

First, digitrends is a website provider with some added-on analytics. Exploring that site won't answer the marketing question you posed.

Yes, I know about marketing though you should too, since you're in a marketing class.

Your teacher is looking for some answer that addresses both the platforms used (Twitter, Facebook, Pinterest, LinkedIn, etc.) and how a particular company uses them in its marketing efforts. A key element also is monitoring response by website and by message so that it can "maximize the marketing potential" of those sites.

Tip: The choice of platform(s) will vary, depending on whether the business is primarily trying to reach consumers or other businesses.

Tip: There's a ton of reference material out there. Most says that, despite your audience, provide regular solid content, not just haphazard advertising messages.

Hope that helps.