Present and future of Digital Marketing.?

[Luis]

Hello,

I´m not an expert on this field, and I´d like to ask you about the present and future of the digital marketing:

Which advances have been carried out in the last years? Which advances will be needed in the future? Will social networks have influence on this field? How?

Thanks

[Natasha]

I'd say the future is about specialisation because digital marketing covers so many skills - PPC, Email, SEO, Social media, etc.