Kindly suggest a good paid web analytics tool that can track website user activity end to end & social media?

[Pankaj]

We are a 50+ organization and looking for a paid web analytics tool that can help us in tracking end to end user activities. We are a gaming portal and offer free & cash prize games. We want to track website page/landing page analytics and social media engagement as well primarily of Facebook, Twitter and Google+?

[Jake]

Just glancing at the commercial offerings, they seemed to act more like Google Alerts, just reporting on mentions and discussions of your brand by annonymous users.

Here's a list of resources that might be helpful:
http://socialmediatoday.com/pamdyer/1458...ement-2013

Certainly having people sign into your gaming world with a facebook account would enable you to collect some data from facebook with a specialized app.

Here are a couple of articles on using Google Analytics to track social traffic.

https://developers.google.com/analytics/...kingSocial

Bear in mind some ad re-targeting services employing cookies might report the sites where past users/visitors have been seen.
http://www.socialmediaexaminer.com/googl...l-reports/