What is social media monitoring and what are there advantages?

[Lance]

[Chucky]

The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
Please help me answer my question
Which uni subject leads to creating million dollar idea ?( type it on google)

[Robert]

If you have business whether it is big or small, you would definitely have social media profiles. How would you know what people are talking about your business/ services in social media? The answer is social media monitoring.

With social media monitoring, you can know what your customers and competitor are saying about you and what the general feelings about your products are. With SMM, you can also understand the customer's needs and wants. This would really help in maintaining your business's reputation management.