what does the role of marketing involve?

[BabyK]

Can a market research professional get into a marketing manager kind of role?

[Surfer]

Marketing is a written plan which combines product development, promotion, distribution, and pricing approach, identifies the firms marketing goals, and explains how they will be achieved within a stated time frame.It determines the choice of target market segment, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena.And for a research pro is very easy to get involved in any kind of role.

[Vince]

Hi,

Here are some roles of the marketing manager

Determining the features and benefits of your business is vitally important. So is getting inside your prospect's head and figuring out what is going to motivate them to buy from you. Spend some time thinking about this. When you make a few simple changes in your marketing materials or sales presentation, you'll find your success rate will skyrocket!

[592]

The role of marketing inolves :
of non-personal media to conduct a dialog with consumers it involves making a profit or margin.

As for what it takes to become a market manager (as anyone can become a market manager)
here is a basic sample of what you need to be a marketing manager:
ur client is looking for a strong Marketing Manager with online advertising experience to help position the company as the leader in their space. They are looking for someone with the ability to think critically and creatively in order to contribute to ongoing marketing strategy development.

* Work with the Director of Marketing for development of product branding, positioning and message creation
* Manage the social media strategy, including Facebook, and other online tools to help promote our offering
* Work with the Director of Marketing for structured market research and ongoing development of user personas
* Research, create, and maintain competitive analysis
* Work with Director of Marketing and other units within the company to develop client satisfaction program

Design: Have an eye for design and the graphic design skills to create outstanding marketing collateral

* Help to develop an overall aesthetic for consistency in our marketing collateral
* Create collateral including PowerPoint presentations, as well as designs for both print and web
* Find simple and clear ways to display complicated data
* Manage ongoing updates to the company website
* Provide ongoing design support for annual conference material

Execution: Taking the lead on established deliverables in the aforementioned areas and see them through to completion, often without oversight
Experience

* 3-4+ years working for an online advertising company
* Must have excellent writing and research skills
* Must be proficient in Microsoft Office programs
* Must be proficient with Photoshop/Illustrator and have an eye for good design
* Proficiency in InDesign is a plus
* SEO/SEM skills a plus

Education

* Relevant BA/BS

try to look for jobs AS a marketing manager and see where you fit in.