What is a Marketing Ploy?

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The Best Marketing Strategies for a Network Marketing Business
By Luke Arthur, eHow Contributor updated January 07, 2011

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Network marketing is a legitimate business model that many companies use to promote their products or services. If you choose to become a distributor of this type of business, you need to find the best ways to advertise your business to other potential customers and distributors. You could use many different mediums such as online advertising and social media.

Social Media
One of the best ways to promote a network marketing business is the use of social media. Sites like Facebook, MySpace, Twitter and other similar social tools can help you develop relationships with prospects. This is a much more personal way to get in touch with potential clients; with these types of site, you can advertise to target audiences and even befriend your clients. (See Reference 1.)

Public Relations
Another effective way to market a network marketing business is to utilize public relations strategies. For example, you could use a press release to get information out about project that you and your business members are working on. If it does some type of good for the community, you could generate positive publicity for your business. This can be very effective because it does not always have to look like a marketing ploy. If you can get newspapers or magazines to pick up the story, it can provide you with free publicity. (See Reference 1.)

Fliers
Another way that you could potentially promote your network marketing business is to use fliers or inserts. Print up professional fliers and pass them out around your neighborhood. Put them under windshield wipers on cars in parking lots. You could also pay for inclusion in a coupons packet that is mailed to thousands of homes in a particular area. This can help get your message out to people in your geographic region and help you build a team of distributors to work with.

Online Marketing
Besides using social networking sites, you can also engage in many other types of online marketing strategies. For example, pay-per-click marketing allows you to target a specific niche of customers by only showing your ads when they look for a specific group of keywords. You can also find specific websites that cater to your niche market and pay for advertising on these sites.



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