Define social media as you understand it as a marketer?

[Jon Jac]

Your point of view, not wikipedias!

[Pascal Perry]

Jon,

Social media is merely another lead generation channel—nothing more, but nothing less.

A special note, though. Social media allow marketers to be aware of unveiled social influence strings between people and to find creative ways to leverage—monetize—them.

Exactly like channels that appeared in the past—and the new ones that will in the future.


—Pascal Perry
Online Findability and SEO Strategist