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Delauria · 10-15-2012, 08:08 PM

Slogan to attract foreigners written in Tagalog? Isn't it strange and funny?

Jan · 10-15-2012, 08:08 PM

sounds like an event for gay beauty pageant...

Marian · 10-15-2012, 08:08 PM

like Pilipinas Vice Ganda.

Patrick · 10-15-2012, 08:08 PM

I remembered then DOT Secretary Richard Gordon starting the trend of making ads/commercials for a country here in Asia... Remember the DOT slogan, Wow Philippines: More Than The Usual?

Watch this video: http://www.youtube.com/watch?v=F7nRoE5lq1E

I agree that using Tagalog will definitely leave out any foreigners as it needs to be translated first before they get to grasp what it means... so I really think English is the way to go...

Hopefully, we can still change the slogan... it needs to appeal to the foreigners and yet tweak the local's interest as well... have the advertising agencies bid for it... we have a lot of creative people who can do a good job promoting the Philippines

Audrey · 10-15-2012, 08:08 PM

It lacks appeal. I don't see it attracting foreigners. And yeah, why is it in Filipino? Do they even understand what it means?

Adrian · 10-15-2012, 08:08 PM

As for me, in order to really sell the Philippines, we must put up something which is easily understood by most people. Using the English language would prove to be helpful because it is easily understandable universally. using the Filipino language is good only for balikbayan purposes.

Ray · 10-15-2012, 08:08 PM

I am a Canadian Citizen living in the Philippines for a year now and I do not understand most of the languages here but the new saying would be very confusing the main language of the world i believe is english and most flipinos know english so STICK WITH ENGLISH. I have no idea what the meaning of the phrase is, but WOW PHILIPPINES makes much more sense,

Brian · 10-15-2012, 08:08 PM

What does it mean???

English is the most commonly spoken language. You are after tourists, use English.

Jon · 10-15-2012, 08:08 PM

I live in New York I don't speak Tagalog. What is that mean? Whoever created it needs to go back to school or did not have any training in marketing of targeting the right audience. Does it mean pilipinas kay Ganda meaning Philippines full of Ganda Gay people? You better of capitalizing and expanding the famous slogan WOW Philippines.

karl · 10-15-2012, 08:08 PM

In terms of creativity, I must say the slogan can be improved. Unfortunately, I am not a copywriter and I currently don't have a better slogan to suggest.

Assuming the world market is their intended audience, I am pretty certain that the slogan is not apt for Dept of Tourism's business objective. Since it's in Filipino, it already becomes a barrier!

It is also not unique.
It's not ownable by Philippines (if we treat Philippines as a brand).
Any country can say their country is beautiful. The Dept of Tourism and its creative agency should have considered the Philippines' unique selling proposition, before coming up with a slogan that should communicate that USP. For instance, Malaysia sells its diversity so it markets itself as 'Truly Asia'. For the Philippines, what is our USP? Should it be our resiliency as a race? Our hospitality? I don't know. They should have done a detailed consumer research to answer that.

Should they have done that research, I must say the consumer insighting team could have done better in arriving at a powerful insight. :-(