This Forum has been archived there is no more new posts or threads ... use this link to report any abusive content
==> Report abusive content in this page <==
Post Reply 
 
Thread Rating:
  • 0 Votes - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Can you help analyze this Ad?
03-24-2014, 10:53 AM
Post: #1
Can you help analyze this Ad?
http://farm8.staticflickr.com/7150/67054...0c6e77.jpg
Hi! I need help anazlyzing this ad for a class.
It's kind of difficult to analyze an ad without knowing the author's intention so i need help.
Some things i've found on my own about this ad:
-The motto (the brown test) uses ethos as a rhetoric device and creates credibility for the product and ggives the audience a trusting environment.
- The picture of the product is quite large and catches the audience's attention
- The "bayer" on the image is brown & the motto is also brown so they tie in together.
The background colors are the same color as the image's background color.
-the "F" for facebook makes it interactive for younger audience so they will be curious and might check it out.
that's about it. I wondering what the white text might mean about talking to your doctor. How might it tie in with the "low dose"? & what about the symbol in the right corner? If you think you've found anything else that might persuade the audience, please comment!
Thanks for the help!

Ads

Find all posts by this user
Quote this message in a reply
03-24-2014, 10:56 AM
Post: #2
 
Bayer makes aspirin so they're trying to sell you aspirin. But aspirin causes some people stomach problems. The ad wants to convince those people this new product won't because it contains a reduced dose (81%) of aspirin and the tablet is coated. A particular aspirin brand is tough to advertise because aspirin is aspirin. Anything they can think of to set it apart is what they'll try. That bit about the doctors using it has been a little over done through the years. The f for facebook is a newer touch which will probably also eventually be over done. The symbol in the right corner is the age old Bayer logo which reassures older customers who remember it and associate it in their minds with quality.

Ads

Find all posts by this user
Quote this message in a reply
Post Reply 


Forum Jump:


User(s) browsing this thread: 1 Guest(s)