the best way to market a film?

[David]

I'm working for a Cinema chain and we are marketing a film which is coming out around Easter time. But need help or advice on whats the best way to market this film. thought using a charity but not sure if that's the best, using local paper could be an idea but we have to use little to no money for this marketing. was thinking of doing sports relief dressed as one of the characters need help please

[Mark M]

By far the best way to market your film is social networking and it’s absolutely free. Facebook has proven to be a very viable marketing tool with over 350 million users. Start with creating a “fan page” for your film. The fan page is different from your personal account and helps keep all discussions/buzz in one place. Your fan page should include your film’s trailer, description, related events, links to your website, and release date. Once you have the basics, you need to publicize it by releasing teasers, interviews, contests, and conducting events.
Even if you have a website for you film, blogs are a great place to gather a community around your work and projects. In order to make your blog effective, you will need to post at least two-three times per week. Providing insight into your shoots and posting production logs when working on your film will draw the eyes of not only your audience, but other filmmakers who may provide you with essential connections for your next project.
The effects of video sharing are largely the same as social networking sites. You have the opportunity to build large amounts of traffic, get your film viewed, and develop an audience for your film. One of the most overlooked strategies of social media is participation. The only way to build your personality and connect with your audience and fellow filmmakers is to leave comments on other people’s content.

[Clara]

Social media is good. Create facebook fan page. Put some contest there from people to win some ticket.

Also try twitter. Tweet out interview/trailer etc etc

For youtube you can upload trailer, blooper, behind the scene etc etc

[robert m]

use flyers etc and promote to your existing customers - contact film makers/distribution company and see if they can part fund some marketing activity.