Facebook Ad Question!?

[MEM]

Hello,
I own a medium sized weather website in the midsouth. We are new on the market and we were going to try Facebook ads. Do it work?

[Law undergrad]

It does work, you only get charged for the number of people that click on the ad. You can also personalize ads for specific groups people. Set up the page, get several dozen fans first, use the demographics from your followers to create a target audience and pay Facebook.