Marketing Management. What is it really?

[Ryan H]

I am competing in Deca, a business competition, and i am very curious as to what really is marketing management. The Web isn't helping much for the fact that everyone has different definitions. So i need some help here in defining what marketing management it.

[Brian]

Marketing Management is simply the role of overseeing all marketing campaigns, perfecting the things that work and eliminating those that do not. This technically includes mass media, social networking, web marketing, PR, etc. However, 99% of companies do not understand marketing (nor do most marketing professionals), so when someone in the real world is talking about Marketing Management they are most likely talking about a Media Buyer (someone who simply buys radio, TV, billboards, etc. and makes sure the prices are right and things go smoothly).