what is the best marketing strategy for a one shot energy drink?

[Mariane]

[Lance]

Get online and get social.
You can create your own specialized site. You can structure it to market, and even attach a blog to share your personal experiences on how it helps your health. A domain doesn't cost much,and if you go with a budget provider you can build a nice home base for your marketing purposes. Add original content, look into inexpensive advertising options like pay per click and you just might find a strong following to your site.
Web sites and blogs are good to have, but if you use Twitter and Facebook you definitely should integrate them into your business! You don't have to bombard friends with constant praise of the products, but use the social networks to seed information about how your product gives you more nutrition than a whole grocery bag of fruits and veggies...that's sure to get followers to want to learn more.