How to use Facebook to improve online appearance?

[Addnetit]

I have created my Facebook account but still not getting exact strategy to use it for business purpose.

[Shawan]

Using facebook for business is the purpose of majority of facebook users.

There are some certain ways you can follow it to meet people with your businesses more quickly

Create a fan page of your product or services
Use a symbolize icon of your page
Upload 815 x 300 size background image on your facebook page

Tip: You can either take a snapshot of your product so that people will be easily engaged and aware about your service and page is all about

Every day publish post that are related your service also share your posts on Google communities, Blogs, Linkedin and other social media
Create videos for your products and share on your page also your make profile

Keep both your profile and page profile update,
Join biggest facebook groups that are related with your services and publish there frequently
Participate in forums and add values there

Ethics:

Don't publish any kind of fraudulent posts or porn qualities to think that people will be more engaged but you will lose certain conversion gradually