Online marketing strategy for brand image development?

[Jenny]

How can we design an effective online marketing strategy for branding solutions?

[Pat]

Can you clarify your question? Are you asking for an online marketing strategy FOR a brand development service, or how to build an online marketing strategy for the purposes of developing your brand?

In either case, depending on the brand and the goods or services that it provides, the most important thing is to create genuine touch points with your customers. This can include tools like social media, blogs, forums, etc. that will effectively engage your customers to interact with your brand.

Social media is a great way to do this because it facilitates community presence that is supported by the brand. Blogs and forums are a great way for your brand to speak on your particular expertise and share knowledge - this is another great way to build a rapport with your audience. Furthermore, you want to be able to facilitate two-way communication because nothing builds loyalty like a brand who listens and responds.

Those are just some very cost-effective methods. There are also ways to enhance your search presence either by optimizing your parameters for the web or by paying for visual real estate on sites like Google.

Hope this gets you started.