can someone explain what social influence is?

[Erica]

psychology social influence

[Jody]

Social influence is the general name given to the persuasive effect we have on one another.

Social influence occurs when one's emotions, thoughts, opinions or behaviors are affected by others. It can take many forms:

Conformity
Soocialization
Peer pressure
Obedience
Leadership
Persuasion
Sales
Marketing

There are 3 broad varieties described by Harvard psychologist Herbert Kelman:

Compliance - appear to agree, but actually keep their dissenting opinions private
Identification - being influenced by someone who is liked and respected, such as celebrities
Internalization - accept a belief or behavior and agree both publicly and privately

Two basic psychological needs lead us to conform to the expectations of others:

Need to be right
Need to to be liked