What is Social Media Marketing?

[Aasha]

[Agata]

Social Media marketing is word of mouth marketing on-line. It is opening up the one-way communication channel of traditional advertising into a full conversation where the consumers play a vital role.

Social media marketing is such a broad term that many people who are looking to boost the image of their company ask “What is social media marketing?”This is a common question, mostly because it is an umbrella term.

The definition of social media marketing is hard to truly describe, but a popular definition says that it is the methodical use of marketing with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure.

While social media marketing was originally developed from the desire companies had to capitalize on commercial marketing techniques, it has recently developed into a more integrative and comprehensive discipline that draws on a wide array of technology, from the traditional to the most cutting edge methods out there.

Not all types of social media marketing working immediately. While you may have to wait a minimum of three months to see any kind of change, it is worth it in the long run when you see what social marketing can do for your business.

[Strange Brew]

Two concrete and very common examples would be Facebook and Twitter. Both are social media and both are used extensively by marketers. Hence, when marketers use such media (as opposed to traditional ones like TV, radio, billboards, magazines etc) to target their consumers, that would be social media marketing.

[Tung]

Social media marketing refers to the process of gaining traffic or attention through social media sites.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

[Jan]

Social media marketing variety of tools, strategies, technology used in propagating knowledge and ideas