Marketing & Sales ------ CMF?

[CarRebuilder]

I'm working with a marketing & sales team and they referred to CMF. What does that mean? It was used in reference to working with another company that is going to promote - sell our products. I think they are referring to movey we need to pay that company.

[Mike]

A company partners with a nonprofit to co-promote a brand, cause and/or product for mutual benefit. Nonprofit groups make powerful brand evangelists because they’re passionate about their cause. Many savvy companies harness this marketing potential to boost sales while providing social or environmental benefits through support of partnering nonprofits.