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What should my blog be about on my website if I have a cleaning company?
04-05-2014, 09:47 AM
Post: #1
What should my blog be about on my website if I have a cleaning company?
I own a pressure washing/window cleaning/tile and grout/floor restoration company. I used to do 4 other things. Unfortunately those 4 things are still on my business website. I wanted to think of some innovative ways to improve my website without messing with the placement codes of how my business works. Basically, If I just take out the 4 tabs all together it completely recks my website. So I got to thinking and I decided to make a jingle, blog, have picture tab of all the jobs done and the workers involved. I have yet to come up with a 4th idea for the 4th tab. Anyways, I heard that blogs can really help a business out. Business has been slow and I think making these changes will make it a more user friendly website. Any good ideas for what I should put in the blog and or an idea for what the 4th tab should be?

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04-05-2014, 09:57 AM
Post: #2
 
Blogging is good if you are dedicated to doing it. That means blog updates 2 to 3 times per week. Topics can be things like hints on keeping things clean, things your company does to help make the house whatever cleaner, keeping bathrooms clean, reviews of new materials, etc. Try not to make it all about your company (people will stop reading) - keep the info fresh and people will keep visiting and keep you in mind.

Note that writing the blog is only the first step - you need top promote the blog (tweet using hashtags, link out to your Facebook page and LinkedIn page (you have one of them, right?), post on other relevant web pages with a link back to your page (make your post relevant, not an obvious ad).

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04-05-2014, 10:03 AM
Post: #3
 
A blog would typically talk about the actual business at least some of the time, you can sue the same blog format and call Articles, or Guides, you could create useful original articles related to cleaning, you can get off on tangents like the health risks of being dirty, the potential increase in sales for a business with more sharp, clean appearance. The variety of cleaning related phrases that would appear in these articles improves the chances of your site being found be more web searches. Some would use keyword research tools to find related terms that are searched in high volume daily, reportedly 1/2 of the searches a day are 'long tail' phrases Google has never seen before. "Clean transmission fluid from my driveway" would be an example of a low search volume long tail search, less than exactly matching content might be shown for such a search.
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