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Why Exact Match Domain Names are good or bad for SEO?
04-08-2014, 04:05 AM
Post: #1
Why Exact Match Domain Names are good or bad for SEO?
I mean Exact Match Domain names , Are they good or bad for SEO ? Because I have planned to start building network of sites and so my SEO company suggested me to buy EMDS to make the network of sites instead of normal domain names..well..I am just curious , how does it make difference ? Is it good or bad for SEO ?How ever , I am looking to get branded names instead of EMDs , but still I am curious ....Thanks..

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04-08-2014, 04:10 AM
Post: #2
 
Typically, EMD's are related to the keyword for which you are trying to rank for in the search engines. I have always had success with EMD's, so as far as im concerned, it's good. Basically, to have the keyword your trying to rank for directly in the domain name, it helps your ranking, and gives your site more relevancy regarding that keyword.

I have had brand new sites with no backlinks, and only the keyword in the domain name and optimized on the page itself that outranked a lot of other sites in the SERPs.

Hope this helps.

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04-08-2014, 04:13 AM
Post: #3
 
Hi Yasmine,

Exact match domain names held importance in SEO few years back. It was always considered useful to have keywords in your domain names to gain advantage in ranking. The reasons were -

1) Backlinks generated using domain names were having keywords in it.
2) Having a keyword in your domain name implied that you belong to the particular field of specialization thus gained higher ranking for that keyword.

However people started to exploit the technique by creating number of useless domain names and crap websites to fool search engines. This obviously didn’t add any value to end user and such spammy sites degraded overall user experience.

Hence 2011 onwards Google has seen not giving much importance to exact domains. It doest really mean that domains having keywords are useless. They are still quite helpful but don’t carry huge weight that they carried once upon a time.

In 2013, search engines marketing is more abut brand building and building one-to-one relationship with your audiences. Hence you need not necessarily have an exact match domain name. You need to create a brand and build a good reputation for it to succeed.

Hope my answer helps. All the best!
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04-08-2014, 04:18 AM
Post: #4
 
They are good but keywords depend highly on many things. Its best to make a research first. Not only the current market up also the up coming competitions.

Hal Smith
URLdreamer Consultant
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