How can I increase B2B opportunities?

[phatz]

I work for a small closet and storage organization company in NYC. I want to increase revenue and my attempts of advertising to people last year were mostly a flop. This year, I want to put together a B2B campaign to work with architects, interior designers, realtors and most importantly, housing development companies (and perhaps others if there are others too?). How can I reach out to these companies without seeming like some random telemarketer making cold calls? Because that didn't work either!
I think a source of where new buildings are going up in NYC (Manhattan, really) long before construction begins is the ideal time for me to get in on the planning phase, rather than after construction has started. For example, I'd love to get in on Hudson Yards, an up and coming residential neighborhood that just broke ground. It's probably too late, but if I knew about it a year or 2 ago, I might have had a chance?!!
Unfortunately, our direct mailer didn't do anything for us. I mean, NOTHING!! Several hundred post cards, and not one phone call. We were reaching new home owners in ZIP codes of our choice sold to us by Angie's List. A few months and a few hundred dollars later, we still haven't seen that campaign get us one single reply. Same with our radio ad.
As far as faxing, I am skeptical to believe it would be any different than the rest. Where would I get a list of faxes to send this form to?

[Jake]

A postal mailing campaign would provide them something tangible, perhaps there's some sort of planning data sheets that they would want to hang on to, like a family size to closet space chart, etc. your targeting important prospects, spending dollars each might be justifiable, you might look into the many promotional gift suppliers on the internet, a tape measure might be a good one.

[Marshall Adler]

Hello,

I took a course awhile back that teaches how to increase B2B opportunities without sounding like a cold call telemarketer, the idea is new and completely innovative but I haven't found a person, other than myself who is willing to put it into effect.

Basically what you do is you make a fax flyer. You write a killer headline and then put some major benefits of what you offer and then put a special FREE offer in your content. Then make a contact form for half the page with a way to contact you. Make sure you have people fill out the form and fax it back to you if they are interested in your offer.

Then hire some guys to go and blanket your market with flyers and if you do it right you will get fax ins from people who want your service.