Banner headline and sub headline for electrician for website appealing to their fears concern&emotion?

[Garry]

Headline....Looking for a reliable qualified local based domestic electrician that will solve your problems efficiently in a way tailored to your needs?
Sub headlne
Heres three questions to ask to make sure you don't get left in the dark and to ensure you get a fast,clean,service guaranteed for a year.

Then within body of page answer the questions
An anyone improve this rewrite it for me ? What are you as the customers biggest concerns when hiring a electrician.

I want go also rename my page buttons so they are customer focussed
E,g contact us, blog, testimonials, how can I rename these ?

[oopsoohooh]

most customers like to be reassured the tradesperson is:
experienced
qualified
competitively priced
belongs to a professional body
received positive customer testimonials
photos from previous jobs

[Jake]

Those lines seem too wordy, apparently to appear on a web site, you ave to be concerned with people's short attention spans.

"a way tailored to your needs" seems like pure filler text more suitable to home redecorating, again there is no word quota.


If it were an inner article and not the the title page you could simplify it to:

3 Question to Ask Before You End Up In the Dark.
...
place the electrician info after the 3 questions.

You would have to mention the sort of site host or provide a link to your site to get any specific answers on changing buttons.