How to Understand Search Engine Optimization (SEO)?

[lowpear759]

Give a broad idea about SEO. What is the activities of SEO. How can I understand about SEO.

[vikalp]

SEO have 2 techniques -
1.On page optimization
2.Off page optimization

1.On page optimization - By doing good On page optimization you have done 70% of the SEO of your website.
In this techniques there are many points where should we focus -
1.1 choose appropriate keyword for your website by Google Adword keyword tool.
Choose less competitive but higher searching keyword.
Use those keyword in your meta keyword and write a very good meta description by using those keyword with the variations.

2.1 Put anchor text at page where you want to do Seo.

3. Use header tags h1 ,h2 in the page.

4. Use alt tags to the images for image optimization.


5. Create Sitemap.xml and Ror.xml by using site sitemap.com.

Submit these maps to your root directory of the website.

6. Create Robots.txt and upload to the root directory.
Robots.txt file allow and disallow search engine to check pages.which pages should be crawled or which page should not.

7. Use those keyword with variations in your website description.
Highlight those keyword in your site description.

8.Add 404 page not found code to the Htaccess file ,if any user put wrong url in url tab then by this 404 page not found code user will move to your website and will no divert .

On Page Optimization contains 70% part of the SEO of website and Off page contains 30% part of the seo of your website.

2.
Off page optimization have many techniques -

1.Directory Submission - Do directory submission with high PR.Do free and resiprocal directory submission.

2.Blog Commenting - Do blog commenting relevant to your website with prefer comluv blogs. And do follow blogs.Add your url by using HTML code.

3.Article Submission - Do article submission that is relevant to your website.


4.Social Bookmarking - Do social bookmarking by using do follow social bookmarking sites.


5.Press release - Do press release .

6.Link Wheel - Make bogs relevant to your site with different contents and puts
your website and other blogs url to that blog.

7.forum posting - Do forum commenting and forum posting to the do follow forums.

8.Video Submission -Create video related to your site and post to that you tube.

9.Search engine submission -Submit your website to most popular website like google ,yahoo.bing.
10.Photo sharing - Share photos to most popular photo sharing site like flickr,picasa

11.Social Markting - Cretae pages to social netwoking site like facebook ,TWITTER ,GOOGLE+.Ask your frends to share that page

I think this will help u.

[Albert]

I recommend the book named Art of SEO, it clarifies the definition of Search Engine Optimization and the reason why you should always to seo your website.

[William]

There lot of online websites which gave full knowledge about SEO. You can search it on net.

[Morris]

Best way to get knowledge about SEO to read online.

[Robbie]

You can join paid classes on trainingyard.com which gives best online search engine training.

[Kelly]

Lots of online tutorials available in internet where you can get more information.

[Imran Ali]

Search engine optimization has two tips -
1. Once the page optimization
2.Off page optimization

1. Once the page optimization - by doing page optimization you do your site's search engine optimization 70%.
In this technique, there are many points where we should concentrate -
1.1 Select the appropriate keywords for your website through Google's Adword Keyword Tool.
Choose less competitive, but high search keywords.
Use your keywords in the meta keywords, and by using variants of these keywords write very good meta description

[HangoverSchool]

You will love this SEO starter guide. I used this. http://ignitevisibility.com/seo-starter-guide/

[manpreet]

SEO is basically stands for Search engine optimization through which we promote our website on any search engine.SEO helps to make a traffic on the website which helps to ranked your website at the top position.SEO is all about the traffic which helps to lead your website.SEO are of two types:
1> On page optimization
2> Off page optimization
On page optimization: This includes the title tag, meta tag, robots.txt, keyword analysis, css, html validations, Providing good content, google analystic tool webmaster tool etc
Off page optimization: Off page optimization includes link building, directory submission, link exchange, link popularity, forum posting, article submission, pdf submission, yahoo answers, Backlinks, profile submission, social bookmarketing etc

SEO also includes three techniques :
1> White hat SEO
2> Grey hat SEO
3> Black hat SEO

White hat SEO:
a> If white hat confirms the search engine guidelines.
b> It ensures that the web page content that is created for the readers or users but not only for search engines.
c> It ensures that the good quality of web page i.e the content that used to create the web page should be unique.
d> It ensures that the content a search engine indexes and then subsequently ranks. If your content is not duplicated as another webpages you will ranked easily on any search engine.
e> It ensures that the useful content should be used in the webpages.
f> It ensures that it doesn't involve any deception.

Grey Hat SEO:The Grey Hat SEO is the combination of both Black Hat SEO and White Hat SEO.When we use the both tactics Black Hat or White Hat to rank the sites that the combination of both tactics are called Grey Hat SEO.

Black hat SEO:
a> To improve the ranking it involves the deception.
b> Link wheel is one of the part of Black hat SEO
c> To serving one version of page to search engine spiders/bots and another version of page to humans/visitors.
d> Meta tag stuffing which means repeated keywords in the meta tag and that keywords are unrelated to content of your site.
e> Redirecting the user to the page that was different from the page that the search engine ranked.
f> Keyword stuffing means to calculated the placement of keywords within a page to raise the keyword count and density of the page.
g> Creating the low quality web pages it means the page has little content but the indexed stuffed with very similar keywords.

Noteo not Follow the Black Hat SEO tactics because search engine indexes your content if you use keyword stuffing, meta stuffing it ranked your site at low position.So always follow White Hat Tactics.