Explain how a brand allows a business to add value?

[Quirkyone]

[Adam Taha]

Buying if we look at how the brain works is not that enjoyable. It can be painful because there is a lot of things happening in the mind of the customer. They are faced the daunting task on who to buy from.

The customer is facing a lot of challenges in making the buying decisions. The brand needs to make it easier for the customer to know quickly who they will buy the product/service from.

So it's making sure the experience when shopping, or even surfing through the website, or walking into and through the shop and being helped is a pleasurable experience. Right to the opening the packaging of the product.

Because that's what a brand does...

Giving the customer a awesome, pleasurable experience and always being in the mind of the customer. So when they want to buy again...the customer isn't going to find it difficult on deciding where to buy.

The brand did a good job in making sure they made it so easy for the customer to decide to chose their brand. Therefore, the value you add MUST be about what the customer thinks is valuable to them.

What is going to help them survive and win in their world?

What is going to make them look good in their world?

It's all about the experience of the customer.

To ensure, the customer is emotionally attached to the brand. This won't happen if the brand is remembered as a company that does not care for it's customers or potential customers.

If the customer is not feeling this pleasure with their association with the brand, then the next stage cannot happen - customers tell iothers about their experience with the brand. They talk about the moment they knew about the brand, the moment they made contact, the moment they surfed the web or talked to a sales assistant or the support service of this brand.

To the moment the service was delivered. Was it slow, frustrating? Did the customer feel they weren't listened to? Did the customer feel the packaging was just unprofessional? Was the process of buying from the website complicated, frustrating?

Was their gurantee promise not delivered.

So you would look at how you would increase the value of the business by looking at the targeted customer's needs. You'd ask the customer or you'd observe very carefully at your data, and get some customers to share their thoughts.

You will find you can add maybe value in being more visible. Maybe you got a website for your company but it is static. It does not leave room for the customer to talk to a real person?

A) How - Personal Touch,,,Online Support
Implement a 24 online customer service. Have a real person, have this online support to be easy to use. Make it very visible on the website.

B) How - Social Media
Use Social media to empower the customer to share their ideas, their thoughts, their story because people in a psychological sense want to be part of something they relate to. People do want to be part of a tribe and a cause they believe in.

And a brand's cutting edge is the pleasurable experience the customer feels whenever they think, talk, feel, believe, perceive about the brand even when they are not shopping.

The goal is, this added value brings the customer back again - and bring other people who resonate, connect with the brand values.

I have left a link below that talks about brands adding value using social media and other stuff, which will answer the question in greater detail..

C) How - Partnership
Combining partnership with another brand company can bring other products at a reduced price for your customers. Products that relate to yours but also you identified your customers do buy such products but it hasn't been easy for them.

Maybe your partnership can increase the value of one of your products or service due to this partnership. Empowering the customer to get much mroe from your service within the world they live in.

Maybe, the customer gets discounts at other hotels due to the partnership you made.

So the brand must then find out what value means to the targeted customer before trying to add any value.