SEO Ideas for Jewelry Store in College Town?

[Kris K]

I have a jewelry store in a college town with a major D1 football team. We have been doing all sorts of online marketing for the last couple year but have not been able to move the ball a ton. Football is our prime season and I really want to kill it this year with our online sales.

We have done:
-On-page SEO
-Link Building
-SEM/PPC
-Social Media Marketing
-Email Marketing
- and more

Some cool ideas in those fields would be very welcome as well as other out of the box ideas would be excellent. Most appreciated!

[Sofia]

Create a blog!

You must have a blog where you can update regularly, always creating fresh content.

take a look at these pages, it will help alot!

http://moz.com/beginners-guide-to-seo/keyword-research