when will they stop using sex to sale products?

[Robert]

I am male and just tired of seeing ads using sex to sale almost anything. Does anyone think they could sale armpit deodorant or anything else with out sexy dressed women getting all goofy over it?
Is the intelligence of the average person really that low as they portray?

[Imisidro2]

I hear you

However, advertisers use sex because it can be very effective. Sex sells because it attracts attention. People are hard wired to notice sexually relevant information so ads with sexual content get noticed.

Look at Victoria's Secret. VS is no different from brands such as Vassarette or Maidenform. But since VS uses sex in their ads a lot, the market thinks of them as "sexy" -- and that many more consumers want that

I've read a study before that says that sex is primarily used to sell low-risk products purchased on impulse. Sex is not as effective when selling high-risk, informational products such as banking services, appliances and utility trucks.