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What is an ad campaign? How it planned for a product?
04-08-2014, 03:11 PM
Post: #1
bani Offline
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What is an ad campaign? How it planned for a product?
The purpose of this question is for an examination in viscom.
thanks
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04-08-2014, 03:18 PM
Post: #2
robert m Offline
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Just find an advert you like/admire and see how it works and who it is marketed at, and that will give you some idea. Advertising is part of a wider marketing campaign, so the planning bit would be the marketing/sales plan for the product. Altho' in this context it might mean selecting media, choosing number of placements etc
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04-08-2014, 03:20 PM
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Elaine Offline
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online marketing agency
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