Is it worth it to advertise with Yahoo or Bing search ads?

[Jay]

I have great success with Google and it accounts for a large portion of my business. I would figure if Google is 60% of the search volume and Yahoo+Bing is 30%, then maybe I would see half the return that I do with Google. In theory of course. Even paying the same I do for Google, it would be an incredible ROI. Any thoughts?

[uhp]

If you are getting a good response from Google ads, i would say you should try Bing and Yahoo and 60% of traffic is accounted from google while atleast 30-35% is Yahoo and Bing combined. ANd you wont be able to find out without trying, so test it out for 1 month and check the response.

If it works out, awesome..increase in your sales!
If it doesnt, not bad either, now you know what ad platform to choose and you can focus your funds on Google Ads. So thats awesome too!