Can anyone help me with how to use Facebook and Twitter with my new business?

[magnolia]

I have just opened a new personal training business for women over age 50 with a target market of an upscale community. I do not know
1. The most important aspect of any social media effort
2. How to use Facebook and/or twitter to advance my business

[melissa]

Well if you are targeting a higher age range I wouldnt necessarily say you will find much patronage through these types of advertisements simply because its so new and people who are in their 30's are just starting to catch on. If you are going to try anyways, you will probably want to make a fan page on facebook so people can become fans of your bussiness and as far as twitter all you will have to do is update your page with upcoming events or the grand opening and things like that. The best thing to interact as much as possible with the users and send them personal messages.

[chachafance]

There are literally hundreds of blogs posts out there with this information. You may want to find a few and subscribe to them. I'll list a few good ones, with information that will help you.