Allocation of Advertising Budget here in the Philippines?

[Marck A]

1) How much should be allocated for an advertising campaign here in the Philippines with TV Commercials, Radio Ads, Print Ads, Internet Ads, Out of Home Ads, In Store Ads, Point of Purchase and Social Media. ?

2) Include the costs of:
i) Production -
ii) Media Placements -
iii) Research Costs for Creative Pre and Post tests evaluation of the campaign -

3) Costs of each:
TV Commercial -
Radio Ad -
Print Ad -
Out of Home Ad -
Internet Ad -

4) What percentage of TV Commercials/ Radio Ad / Print Ad / Out of Home Ad and Internet Ad as the case may be out of the total budget.

[Marc]

it really depends on the company. especially initially.
but usually big company's 10% net income is allocated