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Please help me with my question ASAP?
10-15-2012, 08:34 PM
Post: #1
Please help me with my question ASAP?
Laura Etheridge and Rita O’Donnell, the CEO and Creative Director of Clean Clothes (a Texas based lesbian women’s clothing line) brainstormed together and came up with a tagline for their new slacks line: “Masculine Attitude, Feminine Fit.” They market the product on YouTube, Twitter, and Face Book showcasing their “Funky Femme” slacks collection, made from a material which resembles alpaca wool, but is actually organic cotton. To further the advertising impact, the team uses an Ellen DeGeneres look-alike in the YouTube video, where the model does the “Ellen dance” – and mouths “love the pants” as she points to her legs and then walks off leading an Alpaca by a halter. Within months, the slacks are a huge hit in the lesbian community. Clean Clothes sends a letter to their attorney asking him to trademark their tagline, and move forward without another thought about it.

Meanwhile, Men2Wimmin, a French company with a branch in New York, has established a huge following in the gay and cross-dressing community. It has used the tagline “Feminine Attitude, Masculine Fit” for many years to advertise their drag queen dress collection for men on billboards, the internet and television.

Ellen DeGeneres learns that her likeness is being used to advertise for Clean Clothes. She watches the ad and is incensed. She spends the next week on her show bashing the Clean Clothes company, and states that she would never endorse the use of Alpaca wool for clothing, as she feels shearing them is cruel. (She doesn’t catch that the pants are really made from cotton.) Further, she says she feels that lesbian women should not need to shop at special stores, although she admits she often shops in the men’s department at Joseph A. Bank (JOSB). Her comments cause a precipitous drop in sales at both Joseph A. Bank (JOSB) and Clean Clothes.

Question:
PersonsRPersons, a pop magazine, watches the YouTube video and immediately publishes an article about how shocked they are that Ellen DeGeneres would condone the use of animals for advertising or clothing creation. The article states, “It is obvious that this advertisement shows that Ellen has disbanded her adherence to a clean life; we wonder if drug use and alcoholism will soon follow.” A group of Alpaca Farmers, a member of a co-op, who are already struggling with high grain prices and lackluster wool sales since Climate Change, is outraged and sues both Ellen and PersonsRPersons for product disparagement. The Co-op requests assistance from the USDA in providing them with support for their shearing practices – and PETA immediately prints a picture of an Alpaca standing miserably in a headgate, being sheared. Analyze the Alpaca Farmer’s Co-Op’s product disparagement case against Ellen, PersonsRPersons, and PETA. Include defenses for all three. Explain what damages are required to be shown and what difficulties the Alpaca Farmers will have in proving them in this case.
please try to help me ASAP. THis is not an essay, just a question!!

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10-15-2012, 08:43 PM
Post: #2
 
Wow, what Liberal Marxist course are you taking there? Gees.

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