Ad concept for detergent powder ?

[swapster]

please tell if you know any , i want at least 10 ideas .

[dkavi]

show something like a dry flower being washed accidently by the detergent mixed water. then it becomes fresh and smelling good.





-kavi

[souvik g]

shoot it in garage and project that the pepole are using your pow to wash teir cloths.......

[Sridhar]

Any prudent person can make out that this is only a Graphic Gimmick and they do not have any Professional ethic.In fact the chemicals contained in the Detergent are not conducive to life of the cloth.

We see the ad that "Army Personnel is recommending and endorsing Washing Liquid Detergent ' under the Brand PRIL" This implies that either the Army Personnel have violated the norms for the reasons best known to them or the concerned Authorities have compromised with the Legal provisions