Why isn't my website the first result when searched with the meta data I use?

[Adam]

I have a website that has certain meta data in it. When I google a term based off of the website's meta data, it is not the first result. Instead, a different site comes up first and when I look at that website's source code, none of the related search is anywhere to be found. Why is this happening, and what can I do to fix it?

[Jake]

Major search engines like Google ignore the Meta Keyword settings on a web site, which were being used too often to deceive the search engines, they rely more on the actual content they find on a page. There are over 100 factors considered in search ranking, just stuffing a site with the right keywords will not get a new site onto page 1 of the results.

Here's a Search Engine Optimization primer by an SEO authority, too much of the stuff taught by others is out of date or simply inaccurate.
http://www.seomoz.org/beginners-guide-to-seo

[Colin Wainwright]

Increase Quality Traffic to Your Website With Search Engine Optimization Tips and Strategies That Will Increase Your Search Engine Ranking http://seopreview.colinsbreakthrough.com
http://colinsbreakthrough.com

[Roger M]

SEO is an art rather than a science. There are experts $$ to maximize your SEO.

[Mark]

Because with the latest algorithm updates in Google Search Engine, Meta Data is not relevant as it was in the past. Rather you content, your keyword strategy, and LSI keywords. These three things are main object of Google Crawl bot, which will search relevance of your keyword in your content.
If you use only meta data you won`t rank. It`s the combination of Good content and Keyword Strategy (LSI Keyword and Mid-long tail keywords which will help you rank faster and if done properly dominate.

Read more about it: http://flyblog.org

Hope it`ll help.

Mark

[Ghislain]

Your meta tags are not longer a high ranking factor when google is trying to rank websites for a particular. To rank higher on google you should build an audience or community around your site. You can do that by follow SEO strategies. Google will rank your website higher for a particular keyword if it thinks that you are popular, relevant about that search query and also if your site provides a very nice user experience (people stays longer when they land on your site, or webpage).

- Make sure your site loads fast
- Name all your images on your site and add alt tags on them
- Write or provide content on your site to help visitors find the information they are looking for
- Make your site popular by sharing your content using social networks and bookmarks (Twitter, Google+, yahoo, facebook, etc...)
- Have other popular websites, blogs or forums in your niche talk your website.
- Have popular popular strong websites talk about you (ex: news outlets, magazines, Directories, and others...)

[john]

There may me many reasons for not showing up on high ranking, it can be the keywords or keyphrase you are using may be of high compitition or very low local searches, keyword density in the content, image not well optimised.....then about the offpage activities for that keyword/key phrase etc..................so best way is check for the keyword anaylsis in google adwords......check for the competitor and then optimise for the particular keyword you want to come up for....hope this be help