What is co-citation and co-occurrence as related to SEO?

[denise w]

Strictly regarding Bing and Google search engine optimization...

[Chronicle]

Co-citation, briefly, is building links without, well, building links. It means using anchor text for certain words and websites, but not actually involving outside links and not actually linking text through your blog and other sites. It is simply using a third-party web page in mention and in correlation with yours after which Google identifies a relation between those two websites and uses it as an important search engine-ranking factor.

Co-occurrence is similar to co-citation, but is somewhat different at its heart. Co-occurrence does not associate two sites in the same manner as co-citation, but instead refers to particular phrases and keywords that appear in close proximity to one another. In turn, then, Google’s algorithms look at these closely linked words and citations and understand that they are important and significant, rising a site’s profile in search engine rankings because of it.

- See more at: http://www.socialseomanagement.com/co-ci...q0O2U.dpuf