Is Facebook Safe to Advertise?

[CricketyCrick]

I can't find a feature, that's available with other sites, that allows me to view the IP addresses that clicked my ad.

Last I read, Facebook had a huge issue with fraudulent clicks. Is there still a big problem with this? Do you think it's safe to advertise with them? Or a total waste of money?

If you have any favorites, please tell me.

[Jake]

Yea, tracking in facebook is weak, but that doesn't stop you from recording IPs on your end, you just can't tell which of your FB ads brought them.

With enough ad volume you get demographic reports of the people actually clicking your ads, which can help you further optimize your targeting.

I've only head some rumblings from the past about FB ad problems.

There is no incentive for anyone but Facebook to click on ads, unlike Google Adsense which has lots of attempts at faked licks.