why is friendster so popular in Asia?

[paddyspoint]

Lately Friendster has been adding different language options to its site, especially asian languages like chinese, korean, japanese, vietnamese, bahasa (except for spanish).

clearly the focus of marketing now is really on Asia. i'm just wondering why Friendster has clicked successfully in this region and not elsewhere (though i'm pretty sure myspace and facebook have something to do with that - competition).

does anyone know why friendster is more preferred in asia than other social networking sites?

[riogangsta]

It's all a "momentum" issue.
Friendster was big here, but never got momentum. Not enough user signed up.
You need momentum to sign up enough people and have them build such a large network that would make it nearly impossible to migrate all his network to a different one.

Myspace and Facebook had that momentum going here. It would be quite hard for American users to migrate all his network to friendster.

On the other hand, Orkut is HUGE in Brazil. Same issue. It had momentum and enough users signed up in Orkut that would make a hassle to migrate all your network to another service.

Same applies to friendster in asia