i'm opening up an online store, how can i advertise - besides facebook?

[AuburnGuy]

As far as free advertising goes, you should learn Search Engine Optimization (SEO), which is a discipline that aims to position your web site/web pages as the authority in your niche market (the stuff you sell). For instance, perhaps "tutus" and "tutus and accessories" would be a couple a of keyword phrases you'd "optimize" your site for. Due to the millions of websites that are already optimized for "Kardashian", I would not recommend using it unless coupled with another niche phrase.

Google Adwords is also a great advertising tool. It allows you to place ads about your products on thousands of web sites that talk about your niche market as well as on Google search results pages. (Access to the tool is free, but bidding on the words ranges from a few cents to a few dollars per impression. You'll want to read/watch a few free online tutorials on how to use it first.)