Is it wrong of Coca-Cola to use Santa to advertise?

[Fernando]

Is it wrong of them to advertise using Santa as a "spokesman"?

[shoredude2]

Why would it be wrong? Santa is a fictional character in the public domain.

It isn't any different than every mall and large department which has a Santa Claus to bring in customers.

[Peter Nikolow]

This is urban legent that Coca-Cola invent the modern image of Santa Claus. But it's wrong.

I didn't see reason why they shouldn't use it - it's public domain and isn't religious symbol.

[Fernando]

No it isn't wrong because in the end of the day is you the one remembering of buying the coca cola for remembering santa clous drinking it

[Jake]

The modern Santa as we know is wholly the product of marketers.

Interesting recount of santas last 85 years.
http://www.snopes.com/holidays/christmas...cacola.asp

[Andrea]

I think anyone can use santa as Santa Clause is a fictional character and has been used since ages by all children and holidays related products and services including malls all around the globe.