Our website conversion is rate is very less. Need suggestions on our landing page design?

[muthu k]

Hi,

Our team created a social networking website http://www.webzeest.com dedicated for education. We are able to drive traffic to our website but not able to get them sign up. We have redesigned the landing page more than 20-30 times but still are not able to convert visitors into users.

Can any one give me suggestions on improving the landing page to get better conversions.

[Jake]

People are reluctant to give their emails, (they are exposed to so many squeeze pages)

Your home pages is a relatively blind email submit form, that is people aren't being told what they get from the site in any real detail, that Morgan Freeman graduation speech like video may inspire a few but really doesn't indicate how the site fits in with that message. People can't really tell if there is any more site behind that faced.

More typically such a site would allow some unregistered user access, with limitations in order to allow them to sample it and learn what they are missing by not opting in.

Another issue is the quality of the traffic you are driving there, are they really qualified prospects, ideally while split testing landing pages you would use qualified prospects like Adwords search ads can bring.