what is promotional strategy?

[tia]

dont have to be in detail just basic with an example ... thank you so much been so stuck.

[Howard L]

A method for a company to generate interest in their product. Examples are an advertising campaign or giving away free samples

[Usha Pravakar]

Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.

[Khuzaima]

Its very simple & clear.
I will tell you step by step by example. (online promotional strategy)

Lets consider that you are selling online curtain fabric in UK. If you are living in Essex then first promote in local area i.e in your postcode then around Essex. When you get enough customers in local and you got clients in rolling than go for neighbouring city and go further more...
And finally go for best curtain fabric in UK .

But this all depends on your content-marketing and SEO specialist that how much are they focused on specific keywords.

Summary: Start from small area to large area. Slow and steady wins the race.